Skincare devices are used to rejuvenate and provide nourishment to the skin without any professional guidance. Some of the major applications of home-use skincare devices are skin tightening, skin toning, skin rejuvenation, and body contouring.
Due to COVID-19, the home-use skincare devices market witnessed a negative impact in 2020. This is mainly due to the lockdowns and non-operational trade of skin care products and devices in several countries. This led to the reduced number of procedures and demand for skincare devices, as a consequence of the widespread financial distress, which has discouraged people from spending on non-essential items.
Based on product, the global home-use skincare devices market is categorized into anti-aging devices, facial toning devices, infusers, light therapy devices, cleansing brushes, skin rejuvenating devices, scar treatment devices, massage tools, and others. Among these, the facial toning devices category dominated the market during the historical period. This is primarily due to the high usage of facial toning devices for microcurrent therapy, which helps to achieve tighter skin, and firmer complexion to all the areas of the face. Moreover, a large number of women use facial toning devices as a home alternative to sculpt facial muscles.
On the basis of distribution channel, the home-use skincare devices market is categorized into direct and indirect channels. The indirect channel category is projected to hold larger share in the market in coming years, owing to the high profit margins on account of the rising preference of customers. In the indirect channel, the products reached to the customers via some intermediaries, including small shops, retailers, wholesalers, and others, in high amount, as these business models can provide a greater promotional support.
Based on application, the home-use skincare devices market is categorized into hair removal, skin rejuvenation, scar treatment, cellulite reduction, skin tightening & body contouring, and others. Among these, the skin tightening & body contouring category held the largest market share in 2019. This is mainly due to the rising geriatric population and increasing awareness among people for younger appearance.
Globally, the North American home-use skincare devices market is expected to have the largest revenue share during the forecast period. This can be attributed to the rising disposable income that results in greater affordability of skincare devices and surging healthcare expenditure in the region. Moreover, increase in number of aged people has further led to rise the demand for skin tightening and contouring devices, which further supports the growth of the industry in the region.
Home-Use Skincare Devices Market Dynamics
The continuous technological advancements that are being introduced for skincare devices is one of the major trends in the home-use skincare devices market. Vendors of the skincare devices are focusing on miniaturization of the devices along with easy mechanisms so that the devices could be used in homes and could be carried easily.
Increasing cases of skin ailments, growing geriatric population, advancements in skincare devices technology, surging healthcare expenditure, and rising disposable income, are the primary growth drivers for the home-use skincare devices market. For instance, according to the World Bank data, the healthcare expenditure of the U.S., Japan, and the U.K. was 16.3%, 9.0%, and 8.4% of their GDP in 2007, respectively, which increased up to 17.1%, 10.9%, and 9.6% in 2017. Moreover, the increasing healthcare expenditure also portrays the rising development of technologically advanced skincare devices, which is the most impactful driver for the market growth.
Home-Use Skincare Devices Market Competitive Landscape
Companies in the home-use skincare devices industry are actively involved in acquisitions and product launches to gain significant position in the market. For instance, in August 2020, Cutera Inc. launched Fraxis PRO progressive dermal remodeling technology, which is used for skin revitalization by combining two clinically proven technologies – fractional CO2 for skin resurfacing and radiofrequency micro-needling for total dermal remodeling – in a single device. Moreover, it also helps in the treatment of skin conditions, such as fine lines, wrinkles, acne scars, burn scars, and stretch marks.
Some of the major players operating in the global home-use skincare devices market are Amorepacific Corporation, Home Skinovations Ltd., Nu Skin Enterprises Inc., L’Oréal SA, Carol Cole Company Inc., TRIA Beauty Inc., YA-MAN Ltd., MTG Co. Ltd., Koninklijke Philips N.V., Dr. Dennis Gross Skincare LLC, LightStim, Spectrum Brands Holdings Inc., Cyden Ltd., Conair Corporation, Cutera Inc., and The Procter & Gamble Company.
Home-Use Skincare Devices Market Segmentation
The home-use skincare devices market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.
• Anti-Aging Devices
• Facial Toning Devices
• Light Therapy Devices
• Cleansing Brushes
• Skin Rejuvenating Devices
• Scar Treatment Devices
• Massage Tools
By Distribution Channel
• Direct Channels
• Indirect Channels
• Hair Removal
• Skin Rejuvenation
• Scar Treatment
• Cellulite Reduction
• Skin Tightening & Body Contouring
• North America
• Asia-Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America (LATAM)